Are large companies are choosing coworking? Why? Coworking spaces may have originated as a place for freelancers and remote workers, but an increasing number of larger companies are now utilising them too.

In fact, some of the world’s largest corporations like Microsoft, Starbucks and Facebook have jumped on the coworking bandwagon – moving away from more traditional ways of working, to reap the many benefits coworking has to offer.

It’s not about the money

An entrepreneur may choose a coworking space to save on the cost and commitment of a traditional office lease, but for larger corporations, money’s less of a concern. Instead, they are turning to coworking spaces as a way to solve some of the common problems they face within their industries.

Let’s take a closer look, shall we?

Why large companies are choosing coworking

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1. Recruiting talent from diverse locations

Coworking spaces allow large companies to expand into and recruit from talent pools they wouldn’t otherwise have access to. Remember, not everyone wants to work at a headquarters in a big city. Some people prefer working in more remote locations, where the cost of living perhaps isn’t as high.

Utilising a coworking space enables businesses to recruit talent from new geographical locations, without having to convince them to up and leave to the city. It gives them a base, where they can communicate and collaborate with other professionals and is deemed more favourable than a working-from-home setting for encouraging productivity.

Many coworking spaces are also equipped with the same technology and amenities a business headquarters would have, so remote workers don’t miss out. It’s a win-win for everyone.

2. Fuelling creativity

Traditional offices are great if a business is going for a corporate look but offer very little in the way of fuelling creativity. We’d even go as far as saying a corporate office could hinder the creativity of employees.

Coworking spaces, on the other hand, are designed to inspire. They’re fresh, energised and all about collaboration – the perfect space for getting those creative juices flowing.

Large companies are turning to coworking spaces as a way to breathe new life into their R&D, marketing and design teams. Taking them away from a bureaucratic environment and deploying them in a collaborative space is a great way to spark creativity and new ideas.

3. Offers the best of both worlds

It seems that more and more corporations are wising up and realising that not everyone functions in the same way. Whilst some employees may thrive on structure and close management, others need a little more freedom to offer their best performance.

Coworking facilities allow larger businesses to meet the varying needs of their employees. They provide a structured workspace that will motivate employees to be productive and maintain discipline, something which working-from-home doesn’t necessarily do.

However, it comes with a lot more freedom. Individuals will not be micromanaged and will be in charge of their working days – something many will thrive on. They’ll also be surrounded by like-minded individuals and benefit from a sense of belonging, which can go a long way in improving morale.

The happier employees are within their working environment, the more likely they are to flourish and succeed. Essentially, happy employees equate to a successful business. It makes perfect sense.

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